Day 13: Podcasting for Compliance Training and Communication

13/01/2023 9 min Episodio 13
 Day 13: Podcasting for Compliance Training and Communication

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Episode Synopsis

If there is one truism from the practice of law which translates to the practice of compliance it is that you are only limited by your own imagination. This holds true in the 360-degree realm of communication in compliance, as communications obviously comes in many forms. Many compliance practitioners will well remember the 2012 Morgan Stanley declination. In this first declination made public, the Department of Justice (DOJ) recognized Morgan Stanley for emailing out 35 compliance reminders to Garth Peterson over seven years. Think about the power of 360-degrees of communications in the context of compliance reminders. Now imagine the power of short ethics and compliance video training clips going out over the same period of time and the effect it would have both on your employees and the regulators.
1.Podcast Storytelling-Why not tell the story of compliance through a podcast? I call it podcast storytelling and it can be a powerful tool. Each podcast series is 5-part series and constitutes one story arc. The podcasts are about 10-15 minutes in length. The podcast storytellingseries can be a variety of interviews led by a noted podcast host such as the Voice of Compliance, yourself as the Chief Compliance Officer (CCO) or by anyone from your organization. It can be an interview with one or more people, or it can be a solo podcast. 
2. Compliance Department Branded Podcasts-Want another option? How about a fully produced branded podcast series for your internal compliance function. It could be two 25–30-minute episodes per month, with the guest selected by your compliance team. This format allows your corporate compliance function to tell the story of its greatest asset, its people, through interviews. Cannot get out of the country to travel? Still working remotely?
3. Compliance News of the Day-Want to make some short and snappy compliance communications? How about ‘Compliance News of the Day’? Have a daily curated news show of 3-4 compliance stories with a short summary of each story and how they relates to a compliance perspective to your organization. Make it fun so your employees want to check in daily. When the DOJ comes knocking and asks how often you send out compliance communications, you can point to your Compliance News of the Day as a great starting point. 
Since you are only limited by your imagination in compliance, why not use some of that to be creative in your compliance training and communications. 
 Three key takeaways:
1. Using podcast storytelling to tell longer, more involved stories about compliance.
2. You can use compliance department branded podcasts to have ongoing communications about compliance.
3. A Daily Compliance News show will drive engagement.
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