206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger

2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries
16/09/2019 1h 10min
206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger

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Episode Synopsis

Don't try to beat the competition. Instead make it irrelevant by: Defining a new category Developing the category Dominating the category Legendary Marketer and 3-time CMO Chris Lochhead will show you exactly how to do that in this episode. 

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