ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "5: The Power of Touchpoints – Mapping Your Customer Journey with Print"
Episode Synopsis
In this episode, I explore the concept of touchpoints and how they shape your customers’ journey. By mapping these interactions, you can identify where print marketing tactics can have the greatest impact.
I also dive into the "Rule of 7" – the idea that a customer needs to see or hear your message at least seven times before taking action – and how print can play a vital role in reinforcing your brand at key moments.
If you’re ready to create a more strategic and impactful marketing plan, this episode will show you how to align print with your customer journey for maximum effect.
I also dive into the "Rule of 7" – the idea that a customer needs to see or hear your message at least seven times before taking action – and how print can play a vital role in reinforcing your brand at key moments.
If you’re ready to create a more strategic and impactful marketing plan, this episode will show you how to align print with your customer journey for maximum effect.
More episodes of the podcast 20 Ways to Stand Out Using Print
Intro: 20 Ways to Stand Out Using Print
18/01/2025
In God we trust