20% - The Marketing Procurement Podcast

20% - The Marketing Procurement Podcast

Por: Blair Enns and Leah Power
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"
32 episodios disponibles

Latest episodes of the podcast 20% - The Marketing Procurement Podcast

This is Unsustainable w/ Caroline Johnson 15/11/2023
Marketing Is an Investment w/ Brett Colbert 01/11/2023
On Creative Effectiveness w/ George Tannenbaum 18/10/2023
The Path to Great Work w/ Beverley Hammond and Susan Irving 04/10/2023
Agency Model Innovation w/ Caroline Johnson 20/09/2023
Tuning Up the Client-Agency Relationship w/ David Meikle 06/09/2023
Just Say No w/ Niki McMorrough 23/08/2023
2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective 09/08/2023
Madison Avenue Makeover w/ Michael Farmer 26/07/2023
2Bobs: Innoficiency in Your Agency 12/07/2023
The Benchmark Problem w/ Jason Cammorata 28/06/2023
The Day Everything Changed in CPG w/ Christy Lebor 14/06/2023
Aligning the Incentives w/ Stuart Dunk 31/05/2023
The Hidden Cost of Transactional Capitalism w/ Rory Sutherland 17/05/2023
The Marketing Procurement Academy w/ Magid Souhami 03/05/2023
Let's Play Fair w/ J. Francisco Escobar 19/04/2023
Better Relationships = Better Outcomes w/ Kim Walker 05/04/2023
The End of The Billable Hour w/ Tim Williams 22/03/2023
Can Agencies Be Consultants? w/ Leo Rayman 08/03/2023
The Client Bill of Rights w/ Jillian Gibbs 22/02/2023
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