We speak with Linsay Duncan, the founder of Your Allies. Linsay has 20 years of experience in B2B marketing and has also worked in-house for companies like Mintel International, Experian, and Sunguard.
To start the episode, we talk about sales and marketing alignment and why it is important for business success. Linsay also shares examples of how businesses can improve their alignment and the impact that it can have.  We then talk about the impact of COVID-19 on both sales and marketing and how we can ensure that we remain aligned during uncertain times. When talking about sales, we cover social selling, whether cold-calling is appropriate and how to make a good first impression. We then flip to marketing and talk about how the marketing team can support sales during this period.

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