We are joined by Gemma Russell & Jake Surrey for the second part of our Google Ads series. Both Gemma & Jake work at Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that are part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits.
During this episode, we cover two themes. Firstly, we talk about how you can scale up your Google Ads account. We cover impression share, adding keywords, optimal spend, and more. We also discuss other ways in which you can scale up and some of the PPC platforms that may not spring to mind right away. Secondly, we discuss ad copy and CTA's. Gemma & Jake share insights on extensions, structured snippets, leading with price, filling out your ad space, and more. 

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