Impact Pricing

Por: Mark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.

500 episodios disponibles

Latest episodes of the podcast Impact Pricing

Mostrando página 9 de 25

Blogcast: Confused Buyers Don't Buy: A Case Study In How to Align SaaS Pricing with Customer Value 31/01/2025

Strategic Price Increase: How to Plan, Communicate, and Succeed with Mark Peacock 27/01/2025

Blogcast: Perfect Pricing Is Impossible (and That's OK) 24/01/2025

Rebates as a Strategic Tool in Pricing: Transforming Customer Behavior and Driving Profitability with Mark Gilham 20/01/2025

Blogcast: You Influence Your Customers' Willingness to Pay 17/01/2025

The Secret to Confidently Raising Your Prices Without the Backlash with Vance Morris 13/01/2025

Blogcast: The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricing Strategy 10/01/2025

Pricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan Liozu 06/01/2025

Exploring the Future of AI: Prompt Management and Generative Thinking with Steven Forth 30/12/2024

Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy 27/12/2024

Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer 23/12/2024

Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize? 20/12/2024

Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson 16/12/2024

Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value 13/12/2024

How Philips Healthcare Drives Profitability Through Value-Based Pricing with Daniel Cho 09/12/2024

Blogcast: For B2B, Value Is Incremental Profit 06/12/2024

Mastering Contracts, Metrics, and Value: Strategies for Pricing Excellence with Lisa Thompson 02/12/2024

Blogcast: Pricing New Products: Myth #1 29/11/2024

Instant Profits Unveiled: A CEO's Guide to Fearless Pricing Strategies with Mark Stiving and Rebecca Kalogeris 25/11/2024

Blogcast: How You Reduced Prices Without You or Customers Realizing It 22/11/2024

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