Impact Pricing

Por: Mark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.

500 episodios disponibles

Latest episodes of the podcast Impact Pricing

Mostrando página 7 de 25

Blogcast: Moving Hearts and Minds 20/06/2025

Beyond Hiring: Why Private Equity Firms Are Building Pricing Transformation Teams (Not Just Filling Roles) with Jon Jennings and Ryan Walter 16/06/2025

Blogcast: Willingness to Pay Is Not Rational 13/06/2025

Understanding Context-Driven Pricing: The Key to Maximizing Willingness to Pay with Mark Stiving 09/06/2025

Blogcast: Tariffs Are a Second Chance 06/06/2025

Stop Pricing Like Everyone Else: How to Become 10X More Expensive Than Your Competitors with Alastair Dryburgh 02/06/2025

Blogcast: Price Segmentation at National Parks 30/05/2025

Adoption Over Retention: The New AI Pricing Game with Marcos Rivera 26/05/2025

Blogcast: Reasons Why B2B Salespeople Discount 23/05/2025

Pricing in the Agent Economy: The Future Beyond Subscriptions with Steven Forth 19/05/2025

Blogcast: Practical Pricing in a World with Tariffs 16/05/2025

Pricing as Language: How It Influences Valuation and Market Perception with Mike Blake 12/05/2025

Blogcast: Pricing AI: The Rules Haven't Changed, But Your Strategy Should 09/05/2025

Understanding Value from the Customer's Perspective with Deepak Bhootra 05/05/2025

Blogcast: The Single Perfect Price 02/05/2025

From Startups to Scale: The Importance of Pricing in Business Growth with Vladyslav Podoliako 28/04/2025

Blogcast: Creating Pricing Power That Lasts: A Guide for Long-Term Holdings 25/04/2025

Unlocking Value in Distribution: Effective Pricing Systems Explained with Jared Smith 21/04/2025

Blogcast: The Secret to Using AI in Pricing: Ask Expert Questions 18/04/2025

Capturing Value, A Guide to Understanding Pricing with James Wilton 14/04/2025

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