Impact Pricing

Por: Mark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.

500 episodios disponibles

Latest episodes of the podcast Impact Pricing

Mostrando página 10 de 25

Unlocking Extra Profits: Why Regular Pricing Adjustments Matter for Your Business with Mike Danford 18/11/2024

Blogcast: Mastering the Good-Better-Best Strategy: A Guide to Increasing Win Rates and Revenue 15/11/2024

The Infinity Effect: Value Creation from Every Level of Your Company with Mark Boundy 11/11/2024

Blogcast: Uncover Hidden Profits with Our Opportunity Signals Worksheet 08/11/2024

Value-based Pricing and Willingness To Pay, What's the Difference? with Steven Forth 04/11/2024

Blogcast: Better Stories, Better Pricing 01/11/2024

The Power of AI in Pricing Optimization for B2B and B2C Markets with George Boretos 28/10/2024

Blogcast: Evils of Behavioral Economics 25/10/2024

Unlocking Hidden Profits: The Power of Value Metrics and Pricing Experiments with Stephen Plume 21/10/2024

Blogcast: Value-Based Pricing – A Simple Definition 18/10/2024

Streamlining B2B Pricing: Rethink, Simplify, Automate with Barrett Thompson 14/10/2024

Blogcast: Value Is Created Twice 11/10/2024

Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang 07/10/2024

Blogcast: Southwest Airlines' New Seating Strategy: A Billion-Dollar Decision? 04/10/2024

Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung 30/09/2024

Blogcast: Stop Pre-Discounting 27/09/2024

How Effective Writing Shapes Pricing Strategy with Frank Luby 23/09/2024

Blogcast: The 5 Ws of Pricing 20/09/2024

Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni 16/09/2024

Blogcast: High Prices and Lost Deals 13/09/2024

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Impact Pricing

Latest episodes of the podcast Impact Pricing

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