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Impact Pricing

Impact Pricing

Por: Mark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.

500 episodios disponibles

Latest episodes of the podcast Impact Pricing

Stop Asking AI "What Should I Charge?" with George Boretos 17/08/2026

Buyer Insight: The Business Case Nobody Built 14/08/2026

#LivePricingCoachingWithMarkStiving: From 35% to 70% Win Rates, Mark Richman's Pricing Transformation 10/08/2026

Buyer Insight: You Didn't Lose the Deal. You Lost the Commitment. 07/08/2026

Why Buyers Trust Salespeople Who Don't Need the Sale with Michael Barbarita 03/08/2026

Buyer Insight: How Buyers Actually Buy (And Why AIDA Isn't The Answer) 31/07/2026

The Price of Influence: Why People Don't Buy Your Ideas with Claire Wang 27/07/2026

Buyer Insight: What Is a Pig Worth? 24/07/2026

The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon 20/07/2026

Buyer Insight: The Information Trap Is Killing Your Deals 17/07/2026

Why Buyers Don't Buy (Hint: It's Not Your Price) with Ted Olson 13/07/2026

Buyer Insight: Being Chosen Isn't Winning 10/07/2026

The Hardest Part of Every Buying Decision with Dan Rochon 06/07/2026

Buyer Insight: I Was Wrong About Will I 03/07/2026

Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin Waite 29/06/2026

Buyer Insight: Your Wins Are Lying To You 26/06/2026

How to Price When AI Becomes Your Buyer with Steven Forth 22/06/2026

Buyer Insight: Willingness to Pay Isn't About Your Product 19/06/2026

Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walter 15/06/2026

Buyer Insight: Why More Features Make It Harder to Buy 12/06/2026

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