Impact Pricing

Por: Mark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.

500 episodios disponibles

Latest episodes of the podcast Impact Pricing

Mostrando página 8 de 25

Blogcast: The Psychology of Price Increases: Why a Two-Stage Approach Might Work 11/04/2025

The Role of Product Managers in Pricing Strategy with Amit Godbole 07/04/2025

Blogcast: Stop Thinking of Rebates as Discounts — Here's What They Really Do 04/04/2025

Reimagining Legal Fees: How AI and Subscription Models Create Win-Win Solutions with Mathew Kerbis 31/03/2025

Blogcast: Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing 28/03/2025

Change Management: Your Secret Weapon in Value-Based Pricing with Paolo De Angeli 24/03/2025

Blogcast: Sam Altman Was Right! 21/03/2025

Cracking the Cold Outreach Code: Your Winning Formula for Value-Based Pricing Success with Mark Herring 17/03/2025

Blogcast: The Last Mile of Pricing 14/03/2025

How Bundled Solutions, AI, and the Art of Pricing in B2B Drive Sales and Profitability with Dan Foster 10/03/2025

Blogcast: Understanding Context: 4 Key Factors That Influence Customer Willingness to Pay 07/03/2025

How to Stop Undervaluing Your Product—And Start Getting Paid What It's Worth with Rich Mironov 03/03/2025

Blogcast: Dynamic vs. Stable Context: A Framework for Smarter Pricing 28/02/2025

Mastering Value Conversations: Turning Customer Insights into Profits with Ed Arnold 24/02/2025

Blogcast: Value Drivers vs. Value Tables: When to Go Broad and When to Be Specific 21/02/2025

The Future of AI Monetization: Trends and Challenges with Steven Forth 17/02/2025

Blogcast: Unlocking Portfolio Value Through Strategic Price Increases 14/02/2025

Smart Pricing Strategies that Drive Growth and Maximize Profit with Joshua Lowe 10/02/2025

Blogcast: What Is Value? 07/02/2025

Navigating the Complexities of Healthcare Pricing and Technology Integration with Dave Brown 03/02/2025

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