Impact Pricing

Por: Mark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.

500 episodios disponibles

Latest episodes of the podcast Impact Pricing

Mostrando página 25 de 25

Blogcast #72: Discovered Value 16/09/2022

Memecast #75: Ace of Diamonds: Banish the Word 'Commodity' 14/09/2022

How Pricing in the Broadcast Advertising Industry Works with Dominick Latorre 12/09/2022

Blogcast #71: Perfect Pricing 09/09/2022

Memecast #74: Ace of Clubs: 'Nobody Cares about Your Product' 07/09/2022

The How-To's of Utilizing Usage-Based Pricing and Discussion of Subscription Pricing Problems with Marcos Rivera 05/09/2022

Blogcast #70: Pricing Table Topics 02/09/2022

Memecast #73: Ace of Hearts: Win Rates and Average Selling Price 31/08/2022

Special Episode: 2 Pricing Professionals Debate 29/08/2022

Blogcast #69: Subscribe to Heated Seats in a BMW 26/08/2022

Memecast #72: Ace of Spades: Stacking the Deck in Your Favor by Increasing Customer Perceived Value 24/08/2022

Price Execution, Not Price Optimization with Flintfox CEO, John Moss 22/08/2022

Blogcast #68: Ballet, Football, Pricing and Sales 19/08/2022

Memecast #71: Select KPIs 17/08/2022

How to Package Your Services and Price for Value with Gabriel Dabi-Schwebel 15/08/2022

Blogcast #67: A Good Case for Cost-plus Pricing 12/08/2022

Memecast #70: Start with Your Goal 10/08/2022

How Should a Law Firm Approach Pricing Strategy with John Chisholm 08/08/2022

Blogcast #66: How I Think About Pricing 05/08/2022

Memecast #69: Sales Confidence 03/08/2022

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