Impact Pricing

Por: Mark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.

500 episodios disponibles

Latest episodes of the podcast Impact Pricing

Mostrando página 11 de 25

Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson 09/09/2024

Listening to Your Market: The Key to Effective Pricing with Patrick Taylor 02/09/2024

Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown 26/08/2024

Blogcast: Understanding Fencing: Google's Strategy to Maintain Regional Pricing for YouTube Premium 23/08/2024

How Behavioral Economics Influence Consumer Decisions Effectively with Kristen Berman 19/08/2024

Blogcast: How to Charge Different Customers Based on Value Received 16/08/2024

#CLASSIC The Power of Behavioral Economics in Pricing with Florian Bauer 12/08/2024

Blogcast: Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models 09/08/2024

Generative Pricing Explained: How AI Will Transform Value Measurement and Proposal Success with Steven Forth 05/08/2024

Blogcast: Collusion vs. Implicit Collusion: Navigating Legal and Profitable Pricing Strategies 02/08/2024

Product-Led Growth vs. Sales-Led Growth with Leah Tharin 29/07/2024

Blogcast: Price Segmentation in Action: Why Geography Matters for Your Wallet 26/07/2024

Navigating Pricing Systems and Value-Based Selling in SaaS with Mac Kremer 22/07/2024

Blogcast: The Price is NEVER Right! 19/07/2024

Pricing for the Planet: Leveraging Sustainability as a Competitive Advantage with Fabien Cros 15/07/2024

Blogcast: How Value-Based Selling & Marketing Work Together to Drive Increased Profitability 12/07/2024

Insights into Value-Based Pricing Strategies for B2B with Tom Nagle 08/07/2024

Blogcast: ROI Calculators: Busting Myths and Building Trust in B2B Sales 05/07/2024

Practical Methods for Competitive Intelligence in Pricing with Jason Covitz 01/07/2024

Blogcast: Simplifying Segmentation for Enhanced Profitability 28/06/2024

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Impact Pricing

Latest episodes of the podcast Impact Pricing

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