Impact Pricing

Por: Mark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.

500 episodios disponibles

Latest episodes of the podcast Impact Pricing

Mostrando página 6 de 25

Blogcast: Product-Market Fit Is Overrated for Pricing 29/08/2025

Why Pricing Deserves a Seat at the CEO Table with John Norkus 25/08/2025

Blogcast: When Pricing Becomes Sleazy Manipulation 22/08/2025

How Many Agents Should Pricing Software Have? with Steven Forth 18/08/2025

Blogcast: The Secret Link Between Market Segments and the "Will I" Decision 15/08/2025

How to Turn Vendors Into Paying Customers (And Other Pricing Secrets) with Ashish Gupta 11/08/2025

Blogcast: Why Pricing AI Is So Hard 08/08/2025

How AI Is Breaking Traditional Per-User Pricing Models with Craig Wilson 04/08/2025

Blogcast: Jobs to Be Done vs. Problems and Results: What's More Useful in B2B? 01/08/2025

COMPASS Framework: Rethinking Pricing Metrics in the Age of AI with Steven Forth and Michael Mansard 28/07/2025

Blogcast: Value Is Not the Same as Willingness to Pay 25/07/2025

How to Benchmark Your Pricing Like AI Models with Steven Forth 21/07/2025

Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them 18/07/2025

How AI is Breaking Traditional Per-User Pricing Models with Alan Hollander 14/07/2025

Blogcast: Markets Don't Segment By Industry; Buyers Segment By Problem 11/07/2025

Why Most Companies Are Pricing Wrong: The Hidden System Behind Google's Million Daily Price Changes with Gary Bailey 07/07/2025

Blogcast: Urgent Pricing Decisions 04/07/2025

How to Price Products Before You Build Them with Garrick van Buren 30/06/2025

Blogcast: Why I Don't Use Value Maps 27/06/2025

How to Spot Million-Dollar Pricing Opportunities Before You Buy Any Business with Fede de la Balze 23/06/2025

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Impact Pricing

Latest episodes of the podcast Impact Pricing

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