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Impact Pricing

Impact Pricing

Por: Mark Stiving, Ph.D.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.
500 episodios disponibles

Latest episodes of the podcast Impact Pricing

Mostrando página 24 de 25

Memecast #82: Queen of Clubs: Customers Perception of Value is their Reality 02/11/2022
How Retail and Analytics-Based Pricing Works with Kiran Gange 31/10/2022
Blogcast #78: Value-Based Prospecting 28/10/2022
Memecast #81: Queen of Hearts: Buyers won't Listen to Your Solution 26/10/2022
Service-Led Growth: Why, How and When to Utilize It with Karen Chiang 24/10/2022
Blogcast #77: How to Give Salespeople Discount Authority 21/10/2022
Memecast #80: Queen of Spades: Experts Buy Features, Everyone Else Buys Benefits 19/10/2022
How Accountants Should Price their Services with Geraldine Carter 17/10/2022
Blogcast #76: Why You SHOULD Give Salespeople Discount Authority 14/10/2022
Memecast #79: King of Diamonds: Salespeople Must Be Confident They Can Win at High Prices 12/10/2022
The Future of SaaS Packaging with Dor Sasson 10/10/2022
Blogcast #75: Why You Should NOT Give Salespeople Discount Authority 07/10/2022
Memecast #78: King of Clubs: Executives Show Interest in Value 05/10/2022
The Structure of SaaS Pricing and Designing SaaS Pricing Models with Ulrik Lehrskov-Schmidt 03/10/2022
Blogcast #74: Qdoba Knows their Buyer's Decision Journey 30/09/2022
Memecast #77: King of Hearts: Value-based Pricing is Impossible 28/09/2022
Finding Value in the First Call: Asking the Right Questions with Bryan Whittington 26/09/2022
Blogcast #73: Training Salespeople 23/09/2022
Memecast #76: King of Spades: The Most Profitable Pricing Strategy 21/09/2022
How Airlines, Hotels, and Cruises Price their Services with Dinaz Zaq 19/09/2022
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