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Impact Pricing

Impact Pricing

Por: Mark Stiving, Ph.D.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.
500 episodios disponibles

Latest episodes of the podcast Impact Pricing

Mostrando página 21 de 25

Blogcast: Lessons from the Library 29/03/2023
Value Bread Blues? How to Announce Price Increases with Casey Brown 27/03/2023
Pricing Table Topics: 7 of Spades – The Biggest Opportunity to Influence a Sale 24/03/2023
Blogcast: AMC Changes Pricing, FINALLY 22/03/2023
Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff Parry 20/03/2023
Blogcast: A Price Signaling Example? 17/03/2023
Pricing Table Topics: 8 of Diamonds – Some Buyers Only Consider One Alternative Even in Competitive Markets 15/03/2023
Brand Value for Big Sales: Insights from Satish Dharmarajan 13/03/2023
Blogcast: Evaluating a Pricing Strategy 10/03/2023
Pricing Table Topics: 8 of Clubs – Buyers Who Buy without Considering Competitive Alternatives 08/03/2023
The Secret to Selling Solutions, Not Just Product Features with Johnny Cheng 06/03/2023
Blogcast: Transitioning to Selling Subscriptions 03/03/2023
Pricing Table Topics: 8 of Hearts – Buyer Wants Help with a Business Case 01/03/2023
Pricing to Scale: 4-Step Strategic Framework for Business Success with Ajit Ghuman 27/02/2023
Blogcast: Another Ridiculous Fee 24/02/2023
Pricing Table Topics: 8 of Spades – Buyers on a Trust Journey are Not Price Sensitive 22/02/2023
Pricing and Packaging: The Ultimate Guide in Getting Your Price Right with Dan Balcauski 20/02/2023
Blogcast: What "Pricing" Can Teach Sales 17/02/2023
Pricing Table Topics: 9 of Diamonds – Buyers on a Trust Journey are Not Price Sensitive 15/02/2023
Pricing Data Analytics: The Hows and Whys with Armin Kakas 13/02/2023
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