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Impact Pricing

Impact Pricing

Por: Mark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.

500 episodios disponibles

Latest episodes of the podcast Impact Pricing

Mostrando página 3 de 25

How Jobs to Be Done Shapes Buyer Decisions (And What They Really Want) with Jim Kalbach 30/03/2026

How to Quantify Value So Buyers Actually Believe It with Mark Stiving and Rebecca Kalogeris 23/03/2026

Blogcast: AI Didn't Kill Per-User Pricing. It Exposed It. 20/03/2026

Why Buyers Can't Articulate Their Real Problems (And Why That Matters for Pricing) with Mark Stiving and Rebecca Kalogeris 16/03/2026

Blogcast: Price Is the Tradeoff 13/03/2026

What Buyers Actually Pay For (Hint: It's Not Your Product) with Mark Stiving and Rebecca Kalogeris 10/03/2026

Blogcast: Buyers Don't Buy Features 06/03/2026

Buyers Buy Futures, Not Features: Understanding the "Let Me Think About It" Moment with Mark Stiving and Rebecca Kalogeris 03/03/2026

Why Pricing Feels Disconnected from Buyer Behavior (And What We're Missing) with Mark Stiving and Rebecca Kalogeris 02/03/2026

Blogcast: Pricing AI: When Algorithms Replace Buyers 27/02/2026

#CLASSIC Why I Teach Pricing: My Journey and Mission 23/02/2026

Blogcast: Pricing AI: Three Levels of Value Visibility 20/02/2026

Synthetic Data in Pricing: Trust It, Test It, or Ignore It? with Steven Forth 16/02/2026

Blogcast: AI Can't Own Pricing 13/02/2026

From $500 to $20,000 a Month: What This Pricing Jump Reveals About Value with Alex Shartsis 09/02/2026

Blogcast: Pricing AI: Outcome-Based Pricing – The Holy Grail for AI 06/02/2026

"You're Wrong" — A Friendly Pricing Debate on Buyer Context with Steven Forth and Mark Stiving 02/02/2026

Blogcast: Credits: A Tool to Reveal Your Value Literacy 30/01/2026

The Logic of Luxury Pricing: How Elite Brands Set Price with Kathryn Porritt 26/01/2026

Blogcast: Credits: The Bridge Between AI Uncertainty and Value Clarity 23/01/2026

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