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Impact Pricing

Impact Pricing

Por: Mark Stiving, Ph.D.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.
500 episodios disponibles

Latest episodes of the podcast Impact Pricing

Mostrando página 2 de 25

The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley 08/06/2026
Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions? 05/06/2026
Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi 01/06/2026
Buyer Insight: Buyers Are Rational, It's the Sellers That Aren't 29/05/2026
AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman 25/05/2026
Buyer Insight: Credits Trade Clarity for Flexibility 22/05/2026
Your Customers Don't Care About AI (And That's Your Pricing Problem) with Dan Balcauski 18/05/2026
Buyer Insight: If Buyers Can't Explain It, You've Not Sold It 15/05/2026
The Four Conversations That Change How Buyers Decide with Blair Enns 11/05/2026
Buyer Insight: Why AI Is Making SaaS Metrics Grow Up 08/05/2026
Why the Same Product Shouldn't Have One Price (And What to Do Instead) with Bobby Moesta 04/05/2026
Buyer Insight: Credits Are Both Billing and Currency and That's the Problem 01/05/2026
How to Change Prices and Predict Them Without Guessing with Felix Hoffmann 27/04/2026
Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI 24/04/2026
"How Would You Like to Pay?" Rethinking Pricing Strategy with Mark Walker 20/04/2026
Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard 17/04/2026
Gap Selling: Why Price Depends on the Problem You Solve with Keenan 13/04/2026
Buyer Insight: Free AI Is a Strategy, Not a Pricing Model 10/04/2026
Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale with Steven Forth 06/04/2026
Buyer Insight: "We Lost on Price" – Truthful and Useless 03/04/2026
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