The Internet keeps growing; now, besides being a tool, it is a human right, and on top of the social, political, and entertainment factors we also have commercial and usability factors, which tell us that a website’s load time can be the element that enables a sale on your website or, on the contrary, makes the visitor grow tired of waiting and prefer to go to your competitor’s website.
There is no reason to wait more than 3 seconds to see a website!
Recent studies confirm that 40% of visitors abandon a website if it takes more than 3 seconds to load. This, however, is a conservative number regarding the true impact a slow website can have on the sales chain of a business or product, where we exclude bandwidth limitations from the equation.
Nowadays we do not want to stand in lines or waiting queues for any of our errands; we prefer Internet Banking rather than investing our time visiting a bank branch, the same with restaurants and the generalized pace of life of our times, which is no different from when we browse the Internet, whether as buyers or as sellers: waiting is never good.
Key Elements Against Load Time
The factors can be many and as varied as each web project dictates; however, many of these factors can be mitigated if you have the perfect combination of the basic elements we mention below.
Use Hosting That Reduces Load Time
A custom Hosting tailored to our needs, featuring high-speed SSD drives. Also preferably one that accelerates content, amplifies visitor capacity, and optimizes web standards in general.
Optimized Internal and/or Remote Cache
Without specifying whether we use a content manager, or whether our project is dynamic or static, the use of cache allows us to serve a finished version of each web page, saving the hardware’s processing time and resources, which inevitably affects load time. With the use of cache, we only allow functionality requests through, keeping our hardware more “relaxed”, which translates into greater availability.
Improving Load Time Is Essential
At ZARZA we have more than 150 Engineers stationed around the world, and being at the forefront of the market of developing successful web projects, we know the importance of working with a functional load time, one that enables the relationship between the goals of marketing departments and the commercial functionality currently needed by ventures that demand, need, and deserve that their products and services be backed by technology that allows them to be displayed quickly, in a few microseconds, so the user and/or visitor focuses on what matters, focuses on your product, and of course, so that all this concludes in a sale through your website.
Given the reality that improving a website’s load time is increasingly a requirement rather than an option, effectively combining fast hosting with a powerful cache system helps mitigate most errors of systems that in general have not been correctly optimized or tuned. The important thing when working on the Internet is understanding that being fast is a factor that will allow your product to be visible, and that in general it contributes to a better planet, a better world, where there is no justification when there are techniques and specialized software to make our websites fast and offer a load time increasingly in line with consumers’ expectations.
At ZARZA we are AHEAD OF OUR TIME and we invite you to contact us with your pre-sales inquiries, or we invite you to improve your load time by hiring a ZARZA Engineer today. We are available to work with you and reduce your website’s load time in just a few minutes, thereby improving your expectations of sales and global growth.
