After we addressed the topic of choosing or changing a domain name, and after our ZARZA Engineers confirmed the superiority of the Dot COM over other extensions, following our readers’ requests, we have decided to focus on this topic and share crucial information for your organization, especially if you are not yet convinced that .com is the extension that dominates the Internet.
The Internet was born with the Dot COM
The .com domain was one of the first top-level domains on the Internet, since January 1985, when the Domain Name System was implemented, which included .edu, .gov, .mil, .net, .org and .arpa. Since then, and to this day, the Dot COM has not stopped until becoming and remaining the largest top-level domain.
After these, other major extensions were released, such as .net, and from there hundreds of other TLDs (Top Level Domains) followed, to the point that every country in the world has its own extension.
At the time when countries began to have their own extensions, we remember how in Peru a large campaign was carried out so that users would use .com.pe instead of .com; and this phenomenon has since been replicated again and again in different latitudes of the earth; however, the Dot COM is the global standard, as VeriSign points out, which receives control over the leading extension directly from the United States Department of Defense
Is the Dot COM only for companies?
The intended use of the Dot COM has been from the beginning “Commercial entities worldwide”; nevertheless, the main non-governmental organizations, for whom .org was created, strive to have the .com for reasons of branding, positioning and global leadership.
.COM is the global standard online; that is why all Fortune 500 companies and the world’s fastest growing companies have a .COM.VeriSign, Inc.
Given this reality, even so, many professionals prefer to recommend that their clients use third-level domains, such as, for example, in Argentina, where .com.ar sites have great relevance and practically whoever has a .com must register the .com.ar so as not to lose visits; however, even there, the .com continues to hold preponderance.
I want my .com and it is taken!
We understand that in many cases the use of a .com is not possible because the desired domain has been registered beforehand, and that gives rise to discussing trademark rights; however, we will probably analyze that in the future.
Faced with the difficulty of registering a .com, the client should be advised by professionals, ideally by a ZARZA Engineer, who will know how to recommend the actions and possibilities of using or not using a Dot COM, a regional domain, or, as we have done with hundreds of clients around the world, helping them obtain the Dot COM of their dreams at an auction, or purchasing it directly from whoever owns it.
There are many possibilities, also the use of generic Dot COM domains to build your positioning strategy, and using regional domains only for email or purely informational sites.
We are here to help you beat your competition, and showcase your capabilities to your markets, be they local, regional or worldwide.
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