The cost of acquiring a new customer is usually high, considering the expenses and investments in advertising, in sustaining and growing your brand, as well as the constant investment in innovation. However, once you win a customer, in today’s highly competitive markets what are you doing to turn them into a recurring customer? After-sales service is the key.
Customers are people and should be treated with love
When you start a personal relationship, you can hardly keep your feelings out of it; yet in business, organizations must also include the love factor in their dealings, making customers feel at ease and providing them with high-quality service.
After-sales is the new sale
Once a customer has already purchased one of our services and/or products, it is highly likely that they will return to our website (or physical business) and make new and increasingly frequent purchases.
What determines this, in addition to the quality of the first experience, is the set of strategies we employ so that the customer comes back and buys from us again.
At ZARZA we have more than 150 Engineers stationed around the world, specialized in designing and deploying systems that turn after-sales into a new opportunity to sell.
Ideas for successful after-sales
The first thing is for our product and/or service to meet the customer’s expectations; after that, we can offer them different loyalty programs, which could include discounts or benefits on their next purchase, as well as letting them take part in a raffle or quarterly campaign simply by following your business on social media.
Another simple way to make after-sales a successful channel for returning customers is to know our customer, learning details such as their location, their birthday, their preferences, as well as the eventual needs of their business that could be covered by your organization.
Should you wish to have the guidance of our professionals, in a short time we could be evaluating all your sales, building an infallible return program and quickly getting your organization to receive more sales from recurring customers than from new customers.
What comes after after-sales?
More options come next, such as offering them discounts when they refer new business, giving them perks on new products and, in general, making your customers feel not like customers, but like family.
Our pre-sales office in Miami, Florida awaits your message, so that your organization can soon become part of our select client portfolio.
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