David C. Baker

Across three decades, David C. Baker has become the leading authority on positioning and lead generation in the creative services space. That stature is driven by a phenomenal body of work.He has several books, one of which, The Business of Expertise, is in my opinion the best book you'll find on positioning. And his podcast with Blair Enns, 2 Bobs, is the most listened to podcast in the space.But he built that body of work at a time when there was less competing content. People were more likely to read emails, and readers determined what showed up in their feed rather than social media companies.If David was starting today, would his deep and thoughtful content style rise to the top in a crowded marketplace of, mostly, shallow, easy-to-consume clickbait?That's the question I'm asking in Episode 9 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribeChapters:[00:00] Intro[00:54] Chapter 1 - Borrow[17:07] Chapter 2 - Insight, not content[30:29] Chapter 3 - Mind Your Own BusinessResources:Website: https://punctuation.com/Books: Financial Management of a Marketing Firm, The Business of Expertise, Secret Tradecraft of Elite Advisors, Selling your Professional Service FirmPodcast: 2BobsSources used in this episode:2BobsRecognised Authority PodcastConsulting SuccessSharpSpringThe Visible ExpertThe Soloist LifeAbout Liam CurleyLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33