Turing Insight Into Action

In this episode of Torch Talk, Lindsey Chupp is joined by Julia Kooser for a blaze Business Expo wrap-up, breaking down the key insights, frameworks, and marketing resources shared during the event.The conversation focuses on one of the biggest challenges business owners face today: lack of clarity. Lindsey walks through how many companies are making marketing decisions based on guesswork instead of data, and why that leads to inconsistent results. From there, they unpack the practical checklist shared at the Expo, covering how to evaluate your business across marketing, sales, leadership, and more.They also dive into how to build a marketing strategy that actually works. That includes defining clear goals, understanding your audience, evaluating your current performance, and identifying gaps and opportunities. Lindsey emphasizes that marketing should function like a controlled experiment, not a series of random tactics, and explains how businesses can move toward more predictable, repeatable growth.In this episode, you’ll hear about:Why lack of clarity is one of the biggest marketing challenges businesses faceThe importance of data over “gut decisions” in building strategyHow to determine the right marketing channels based on your goalsEvaluating your current marketing performance and identifying gapsBuilding a repeatable strategy that can scale into new marketsThis episode serves as a practical extension of the blaze Business Expo, designed to help business leaders move from ideas to action with clearer direction and better decision-making.