Maximize Your Ad Spend

In this episode of Torch Talk, Lindsey Chupp sits down with Jordan Ray, Digital and Local Sales Manager at WKYC and TEGNA Media, to unpack the rapidly changing world of advertising, streaming television, and data-driven marketing.As media consumption becomes more fragmented, Jordan explains how businesses can navigate the growing number of platforms, target the right audiences, and make smarter marketing investments. From streaming TV and attribution tracking to branding and lead generation, the conversation offers a practical look at how modern marketing strategies are evolving.Jordan also shares insights into how businesses should think about balancing short-term lead generation with long-term brand building, and why understanding your customer journey is more important than ever.In this episode, you’ll hear about:• How streaming television has changed the advertising landscape• The difference between building brand and driving leads• Why audience targeting matters more than ever• How businesses can use data to make smarter marketing decisions• The role attribution plays in measuring campaign success• How AI is helping marketers analyze and optimize performance• Why marketing works best when multiple channels work together• What business owners should consider before investing in advertisingThis episode offers a practical look at modern marketing strategy, especially for business owners trying to understand where to invest, how to measure success, and how to build a brand that lasts.