Doing Good

What if saving money felt as natural as spending it?In this episode of Tech Startup Stories, Natalie Binns speaks with Richa Gupta, founder of GoodBreach, a fintech startup helping young adults reduce impulse spending and build healthier financial habits.Richa shares how a personal experience with her younger sister led to the idea behind the company, and how behavioural psychology, user research, and fintech innovation became the foundation of the platform.They discuss:The emotional side of spending behaviourBuilding a fintech product from scratchUser research and product iterationNavigating FCA compliance and banking infrastructureWhy behavioural design matters in financial technologyThe future of “Save Now, Buy Later”This is a thoughtful conversation about startup building, financial wellbeing, and designing technology around real human behaviour.