Creating a Legacy

How do you build an AI company in a market full of noise?In this episode, Natalie Binns speaks with Ashu Dubey, founder of Alhena, about what it takes to stand out in a crowded AI space.Ashu shares his journey from his first startup to building Alhena, including lessons on monetisation, pivots, and finding product-market fit. He explains how the company evolved into an e-commerce AI platform focused on driving revenue, not just efficiency.They also discuss the challenges of differentiation, why customers are becoming more selective, and how founders can stay focused on solving real problems.If you’re building in AI or SaaS, this episode offers a practical and honest perspective.

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