Best Way to ListenVisit the episode page for a 1-2 min. overview of the episode, our analysis of the strategic management takeaways within, and for an improved podcast listening experience.About the GuestSpencer Kupferman is CEO of PKWARE, an end-to-end data security platform that gives organizations a way to protect data on endpoints, cloud systems, and on-premise infrastructure.  To learn more about the company, go to https://www.pkware.com/ Inside the Episodein this episode Spencer talks about the crowded state of cybersecurity market, how PKWARE is staying focused from a product and go-to-market standpoint, and thereby differentiating in a market where demand is high, but supply is even higher. Spencer leaves with some great advice on how organizations should handle their weaknesses. Topics by Timestamp1:32 – Spencer’s journey to becoming CEO 11:16 – Differentiating in the crowded Cybersecurity market 18:18 – On leveraging channel sales to increase distribution 27:17 – Product Features: To build or not to build 37:59 – Hindsight: focus on strengths, forget fixing weaknesses Resources MentionedKGK’s Complimentary One Day AssessmentPKWAREThe Gartner Hype CycleThompson Street Capital Partners

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