Future Proof

Por: Kantar & Saïd Business School, Oxford University

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.

235 episodios disponibles

Latest episodes of the podcast Future Proof

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14. What is Twitter’s role in the media mix? 18/12/2018

BONUS: How will the media landscape change in 2019? 12/12/2018

13. How can businesses close the narrative gap? 06/12/2018

12. Are brands paying enough attention to audio? 23/11/2018

11. Future Proof LIVE: What is marketing’s role in the boardroom? 16/11/2018

10. What can marketers learn from the dark web? 11/11/2018

9. Is advertising creative enough? 26/10/2018

8. What is the future of radio? 12/10/2018

7. Is voice technology the next big thing? 24/09/2018

6. Do Facebook adverts work? 05/09/2018

5. What skills do marketers really need? 22/08/2018

4. Where are all the women in advertising? 20/08/2018

3. Can brands use technology to become more ‘human’? 30/07/2018

2. What does ‘trusting a brand’ actually mean? 20/07/2018

1. Are social influencers worth the investment? 20/07/2018

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Future Proof

Latest episodes of the podcast Future Proof

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