Listen "ThePopcornFactory.com Goes Mobile"
Episode Synopsis
Mobile commerce is coming. Many merchants, both large and small, are contemplating their mobile commerce strategies, and one merchant that has just launched a mobile version of its ecommerce site is ThePopcornFactory.com. The person responsible for marketing that company and that site is Tom Russell. He’s senior vice president for the parent company of ThePopcornFactory.com, and he joins Practical Ecommerce’s Kerry Murdock.
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