Now Balak son of Zippor saw all that Israel had done to the Amorites.
In context
1Then the Israelites set out and camped on the plains of Moab, across the Jordan from Jericho. 2Now Balak son of Zippor saw all that Israel had done to the Amorites. 3Moab was terrified of the people, because they were so numerous, and Moab was overcome with dread because of the Israelites. 4So Moab said to the elders of Midian, “Now this horde will lick up everything around us, as an ox licks up the grass of the field.” Balak son of Zippor was king of Moab at that time.
