In context
11God also said to him, “I am God Almighty. Be fruitful and multiply. A nation, indeed a company of nations, will come from you, and kings will descend from you. 12The land I gave to Abraham and Isaac I will give to you, and I will give this land to your offspring after you.” 13Then God went up from him, from the place where he had spoken with him. 14Jacob set up a pillar at the place where God had spoken with him, a pillar of stone, and he poured out a drink offering on it and poured oil on it. 15Jacob named the place where God had spoken with him Bethel.
