Wrong on Paper

Por: by ADDO Studios

The stories behind the brand decisions that shouldn't have worked - but did.

Every beloved brand has a few defining moments that made no logical sense… until they changed everything.

In Wrong on Paper, co-hosts Aaron Fossas and David Salyers go inside original brand stories to uncover the bold, counterintuitive choices that defied conventional wisdom and unlocked lasting emotional connection with an army of raving fans.

23 episodios disponibles

Latest episodes of the podcast Wrong on Paper

ADDO Gathering 2026: Building Remarkable Guest Experiences & Culture with Tim Tassopoulos, former Chick-fil-A President 17/08/2026

ADDO Gathering 2026: Wrong on Paper with David Salyers and Aaron Fossas 27/07/2026

ADDO Gathering 2026: Emotion as Storytelling Strategy with Nick Sung 06/07/2026

ADDO Gathering 2026: Fight Fading Market Fit with Sean Ellis 22/06/2026

Patagonia: Chapter 3 20/04/2026

Patagonia: Chapter 2 15/04/2026

Patagonia: Chapter 1 15/04/2026

Buc-ee's: Chapter 3 17/03/2026

Buc-ee's: Chapter 2 17/03/2026

Buc-ee's: Chapter 1 17/03/2026

Trader Joe's: Chapter 3 21/11/2025

Trader Joe's: Chapter 2 21/11/2025

Trader Joe's: Chapter 1 21/11/2025

Liquid Death: Chapter 4 08/10/2025

Liquid Death: Chapter 3 08/10/2025

Liquid Death: Chapter 2 07/10/2025

Liquid Death: Chapter 1 07/10/2025

The Airbnb Story: Chapter 6 28/08/2025

The Airbnb Story: Chapter 5 28/08/2025

The Airbnb Story: Chapter 4 28/08/2025

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Wrong on Paper

Latest episodes of the podcast Wrong on Paper

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