Value Selling for Security Solutions

29/02/2024 23 min Episodio 26
Value Selling for Security Solutions

Listen "Value Selling for Security Solutions"

Episode Synopsis

When it comes to security solutions, is there a big payoff for taking a value selling approach, and can you actually quantify the value of security to prospects and customers? In this episode we tap the expertise of value veteran Rui Miranda, to discuss the need for value selling and how to best implement this for security and fintech solutions.