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Unpredictable Hits

Unpredictable Hits

By: Sett

Category: Technology

What happens when AI collides with mobile gaming?

This is Unpredictable Hits, a series of sharp, fun, and brutally honest conversations with the people shaping what’s next. We’re here to find out what’s actually happening and where it's all headed, straight from the source.

Each episode, Amit, Co-Founder & CEO of Sett, teams up with brilliant guests to talk shop and ask the hard questions.

Join us as we explore the weird, the brilliant, and the broken sides of AI in gaming and try to make sense of it all.

18 episodes available

Latest episodes of the podcast Unpredictable Hits

Tomer Waintroub & Avi Asher: Mad Brain Games on 40 Games, Zero Artists, Weekly Launches & AI Agents. October 28, 2026

Nimrod Klinger, VP of Marketing at CrazyLabs: Hybrid Casual, AI-Native Teams, and the New Role of UA September 29, 2026

Uri Pearl: Papaya Gaming's VP Marketing on Skill Gaming, Player Motivations & TV Builds Legitimacy September 1, 2026

Amos Adler: SciPlay's VP of Growth on Creative Control & The Death of UA Operators August 18, 2026

Yotam Pappo: PeerPlay's CEO - Building an AI-Native Studio, Why MVPs Are Dead & Leading on Intuition August 4, 2026

Matt Veysberg: Plarium's Director of Global Creative Marketing on Marketing, Creative, and AI July 16, 2026

Noam Gohary: Ex-Scopely Director on Attribution, Black Box Algorithms, and Why UA Is an Amplifier April 30, 2026

Shay Ze’ev Yosifon: Zynga’s VP on Monopoly Go, the last UA lever, and UA managers' future April 14, 2026

Scopely's Dir. of Performance Marketing on the Death of Manual UA, Building Marketing Squads, and Why UA Becomes Growth Hacking March 24, 2026

Rovio's VP Marketing on Player Motivations, Protecting a Legacy IP, and Why APAC Is Winning March 10, 2026

Asi Burak: Tilting Point's CBO on UA Financing, Big IPs, and a Changing Industry February 24, 2026

Yair Melamed: From Engineer to Running 1,000+ People at Zynga February 11, 2026

Unpredictable Hits Season 2 - Barcelona February 10, 2026

JAGEX (RuneScape) Community, Craft and AI: Running a Game That Never Dies December 16, 2025

IP games, running Hutch & building a new studio in the AI era November 25, 2025

UA and Creatives in the Era of AI and Finding Winners with Zynga's Creative Director, Zeynep November 4, 2025

Tripledot’s Akin Babayigit: Hard Work Over Know-How, Rising Hubs & the AI Era October 19, 2025

Meet Unpredictable Hits October 19, 2025

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