Today’s episode is a love letter to imaginative play — not the kind we box up when we hit adulthood, but the kind that fuels billion-dollar ideas, midnight art projects, and yes, even emotional breakthroughs.I’ve seen it in my work as a Creative Director, and I live it daily as a parent. Whether I’m pitching a campaign or building cardboard worlds with my daughter, I’ve realized one thing: imagination is not optional. It’s your most undervalued creative tool.And that’s exactly why I created Construct — a toy designed not to tell kids what to build, but to ask them what’s possible. In a world obsessed with outcomes, play is the process that unlocks everything.

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