Google Makes Paper Packaging Work: Packaging World

How did Google reach its plastic-free packaging goal a year early, and what did the constraint teach them along the way?Senior Editor Anne Marie Mohan talks with Joey Giacomini, packaging design engineer lead at Google, about the company's push to eliminate plastic from its hardware packaging. He explains how tackling the final holdouts—hang tabs, shrink wrap, plastic tape—led to a stronger, lighter fiber material and a more natural design aesthetic, and why Google chose to make its findings public in a downloadable design guide.Read the full featured article on Packaging World.