86. How to Scale Your First-Party Data Strategy

We welcome Josh Perlstein of Response Media to the Sensei's Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps to take our first-party data usage to the next level.   Timestamp: 00:42 - Josh's Introduction 05:21 - What is data-driven advertising? 8:56 - First-party data & cookie deprecation latest updates & trends 17:59 - First-Party Data Use Case Study 28:55 - Three Actionable Steps to Take First-Party Data Usage to the Next Level 37:05 - Josh's Fun Fact 39:52 - Josh's Advice to His Younger Self Resources & Links Mentioned in the Episode: Sartori Cheese - Handcrafted cheese and wine pairings Website | Shop Guest Information: Josh Perlstein - CEO of Response Media  LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn Want to sponsor The Programmatic Digest Podcast?: Email us at info@heleneparker.com We are now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad.