My plan for ITV

The Media Show
07/12/2022 28 min

Listen "My plan for ITV"

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Episode Synopsis

Kevin Lygo is ITV’s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks. Presenter: Ros Atkins
Producer: Helen Fitzhenry

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