Between pants and purses, what draws people to your products? It seems like in the world of fashion, sometimes the model takes a paradoxical backseat to the material. This week on Sutherland Weston's The Briefcase, Ric Tyler takes a brief dive into the psychology behind presentation, and the mode behind the model.    What You'll Learn Transference: a phenomenon where a person transfers their feelings about one person, thing, or situation to another. Vicarious Haptic Effect: a phenomenon where viewing someone else touching a product creates a greater sense of ownership. Halo Effect: a phenomenon where the tendency for positive impressions of an entity in one area to positively influence one's opinion or feelings of another entity in a different area.

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