48. 5 Ways to Utilize Smart Sampling Programs, with Mathieu Gamache

Are you leveraging smart sampling to gain customer trial? Smart sampling is utilizing a virtual platform to identify target customers and individually send samples to them for feedback. Join me as I talk with Mathieu Gamache, Chief Sales & Marketing Officer at Zero dB on how he leverages Sampler's  smart sampling program to:Get 1000s of new customer product trialCreate a target customer profile based on demographicsTweak product flavors and taste based on reportsLeverage sampling data in retailer pitchesDrive trial when launching new distributionLearn more about working with Sampler Here: sampler.ioStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.