"We’re making Earth our only shareholder. I am dead serious about saving this planet."

These are the words of Yvon Chouinard, founder and longtime sole owner of Patagonia, in a recent open letter announcing the future of the company. This episode of Solacene is dedicated to celebrating the impact of Chouinard's last fifty years in business, and what makes Patagonia such an inspiring and forward-thinking model (it isn't just the fleeces). We also touch on the discuss the concept of 'benevolent capitalism' in service of the environment, and some elements of consumerism in eco-friendly brands.

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