Shift Happens

Por: DAC

Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage.

https://www.dacgroup.com (www.dacgroup.com)

36 episodios disponibles

Latest episodes of the podcast Shift Happens

Why AI Search Trusts Some Brands and Ignores Others 20/07/2026

Human First, AI-Enabled: Snapchat's Approach to AI, Creativity, and Human Connection 06/07/2026

From SERP to Subreddit: How Human Conversations Are Reshaping Search, Trust, and Purchase Decisions 22/06/2026

Plot Twist: TV Is Alive, Thriving, and Finally Measurable 08/06/2026

From Anxiety to Action: Leading Marketing Teams Through Constant Change 25/05/2026

What SEJ Is Hearing from Search Marketers Right Now 11/05/2026

The Agentic Shift: When AI Stops Assisting and Starts Acting 27/04/2026

Social's New Job: From Brand Discovery to Loyalty 13/04/2026

When the Auction Moves Overnight: Media Buying in a Temu/Shein Market 30/03/2026

SEO Success Looks Different Now: A Six-Step Framework for SEO, GEO, and AIO 17/03/2026

The Idea Comes First: How Strong Brands Stay Consistent While Evolving 02/03/2026

Bridging Brand and Performance Media: Shifting Up-Funnel for Measurable, Enduring Growth 13/02/2026

Agility Under Pressure: Rethinking Media Planning 30/01/2026

Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands 16/12/2025

Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality 16/12/2025

Search-First Storytelling: Strategies to Get Your Content Found 15/12/2025

From Vanity Metrics to Value: Analytics that Actually Drive Sales 15/12/2025

Welcome to Shift Happens! 15/12/2025

Looking back to look forward 07/12/2023

AI Sunrise Series: Mount the Hype Cycle 14/06/2023

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Latest episodes

Shift Happens

Latest episodes of the podcast Shift Happens

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