Pints to Pets: Michael Oxton's Second Act

How the co-founder of a craft beer powerhouse is reinventing canine healthcare.If you have ever spent a weekend in New England, you have likely held their iconic owl logo in your hand. This local craft legend grew from a late-night kitchen experiment into a brand that defined New England's hazy IPA boom, generating over two hundred million dollars in lifetime sales.At the marketing helm of this empire was Michael Oxton, a visionary who understood that stories sell products just as much as quality ingredients. What happens when you succeed in one field and don’t know where to go next? For Michael, he realized his next great challenge lay inside the dog bowl rather than the pint glass.Oxton ran a completely different playbook from most food and beverage founders