We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation startup that aims to create textile recycling on a global scale. Syre has captured the attention of the fashion and sustainability communities with its ambition to create recyclable polyester on a massive scale. Emma and Erik provide a behind-the-scenes look at how this innovation is set to transform the industry.We speak with Emma Stjernlöf, Chief Communications and People Officer at SyreErik Lagerblad, Head of H&M Group Ventures.In this conversation, we talk about:The origins of Syre’s recyclable polyester innovation.The concept of a “gigafactory” and its role in producing sustainable materials at scale.The importance of collaboration between fashion brands, material suppliers, and technology companies.H&M unique involvement and why they are betting so big on SyreHost:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

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