024: Microcopy Queen

I interviewed Niaw de Leon, the author of Microcopy and co-founder of Cognible, a design consultancy that helps startups, IT firms, and development teams nail the right language and interactions to make sexy apps that sell. Starting out as an enterprise web developer at a CMMI Level 5 IT firm, she’s been a trainer, RFP writer, and product marketing manager until she found herself in the passionate embrace of interaction design and UX writing.

In this episode, we talk about learning how to negotiate, how Filipinos can become world-class thought leaders, gaining authority through creating, and so much more.