Machine learning and A.I. is already in the world of media and online communication all around us. But it’s broken into marketing and advertising too, even if you don’t realize it. Will A.I. ever replace a human’s expertise when buying ads? Bant Breen, founder of innovative reputation management firm Qnary, discusses this question. And it’s not cut-and-dry. One thing’s for sure. Just because it’s a shiny new object doesn’t mean you should be using it in your marketing efforts.In fact, many agencies shouldn’t be using these systems at all… at least not until they have the right “infrastructure” set up. We discuss that in detail, as well as… The first place to start if you’re interested in A.I. What machine learning can and can’t do – at least right nowThe biggest challenge in implementing A.I. solutions“Off the shelf” A.I. you can use now in your marketing effortsAnd more

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