In this episode, I sit down with Zena, founder of Root Rot Records, an independent label championing community and creativity. 
Presented by Smart Noise - http://geni.us/smartnoise
Zena shares their experience navigating vinyl production and how tapes have been a unique and growing part of their label’s offerings. We also dive into the clever marketing tactics like the “try before you buy” QR code stickers on their tapes.
We explore the meaning behind the name Root Rot Records and discuss how the label’s mission is more than just about releasing music—it’s about creating a home for marginalized communities. Zena talks about how fostering compassion, community, and inclusivity is at the heart of the label's ethos.
Rootrotrecords.bandcamp.com
 

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