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Listen "Making Customer Relationship Management Work"
Episode Synopsis
Customer relationship management or CRM is the buzzword du jour in business circles. To hear some proponents talk about it all a company needs to do is buy and install a sophisticated CRM software package to maximize its returns from customers. Wharton faculty members point out however that making CRM work involves doing a lot more. Hosted on Acast. See acast.com/privacy for more information.
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