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Programmatic Digital Strategy

23/09/2021 20 min

Listen "Programmatic Digital Strategy"

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Episode Synopsis

What is programmatic advertising (1:30)What is OTT & CTV and what are the differences (2:05)Geofencing and iOS updates (4:09)Who should use programmatic (6:10)Examples of how to target effectively (7:49)3rd party data providers (12:22)How to use data to meet goals (15:14)

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