From the Yellow Chair

Por: Lemon Seed

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.

233 episodios disponibles

Latest episodes of the podcast From the Yellow Chair

The Power of Brand Colors 18/08/2026

The AI Advantage Contractors Can't Ignore 11/08/2026

Stop Copying Your Competitor's Homework 04/08/2026

Your Community Is Your Greatest Marketing Asset 28/07/2026

ROAS: What Every Contractor Needs to Know 21/07/2026

Is Your Brand Ready for AI? 14/07/2026

You Have a Plan. But Do You Have a Strategy? 07/07/2026

Building a Legacy of Purpose 30/06/2026

He Said, She Said: Is It the Tactic or the Team Behind Top Investors' Success? 23/06/2026

Why Maintenance Clubs Fail: CRM Mistakes Costing Contractors Revenue 16/06/2026

Why Slow Lead Response Is Killing Your Sales 09/06/2026

Your Phones are Costing You Customers 02/06/2026

Why Contractors Don’t Need More Leads — They Need Better Conversions 26/05/2026

Why "Maintenance Plan" Is Killing Your Signups (And What to Call It Instead) 19/05/2026

How to Build Team Buy-In for Your Maintenance Club Program 12/05/2026

The Power of Maintenance Clubs: Turning One-Time Customers into Lifelong Clients 05/05/2026

PPC for Contractors: Turning Paid Ads Into Booked Jobs 28/04/2026

From CTR to ROI: Making Sense of Your Email Marketing Metrics 21/04/2026

Breaking Down the Acronym Soup in Contractor Marketing 14/04/2026

GBP Optimization 101: How to Win on Google 07/04/2026

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Latest episodes

From the Yellow Chair

Latest episodes of the podcast From the Yellow Chair

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